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Rebranding and Visual Identity Positioning
FIP Remedy is a small team of 12 who have all experienced the terror of FIP firsthand. The problem is treating FIP is expensive, and the relapse risk of GS-441524 left a lot to be desired. They knew there had to be a better way.
CASE STUDY:
Nathan Nguyen - CEO / Founder of FIP Remedy, he contacted me for a simple design service, to redesign their listing photos on their website, Ebay and Amazon. The brand itself has huge potential to develop into a leading feline-medicine brand with their revolutionary FIP solution to others at industry-disruptive prices. I pitched a new color palette, with a suggestion to re-positioning their visual identity ( use their previous branding as a foundation ). FIP Remedy is now at 6-month mark as a long-term client of mine.
The Problems
The previous branding has no consistency throughout its visual identity.
01
The visual identity through design assets and packaging doesn't speak up their brand's personality or align with the medicine industry image
02
The previous designer lacks communication and skillset to fully deliver a suitable branding. And the client, they prioritize time more than aesthetics
03
How I Solve The Problems
